How to Plan Your Business for PHENOMENAL Success…
“Plan or Be Planned For”
Dear Friend and Fellow Carpet Cleaning Business Owner,
Do you remember why you went into business for yourself?
You may say it was to “make a lot of money”. Even though it’s true that you can make a lot of money owning your own business, that’s not the real reason you went into business.
That was only PART of the picture.
The real reason you went into business for yourself…
The real reason you went into business for yourself was to “chart your own course”… to be your own boss… to have a little more “free time”.
Free time. Yeah right.
Instead, you got a 24 hour a day/7 day a week… J-O-B!
Do we even remember how to spell VACATION? Oh, I get it. Vacation was the last time you went to a carpet cleaning class!! Do you see what has happened? The real reason you went into business for yourself has all but vanished.
“Vision without Action is a Daydream-
Action without Vision is a Nightmare”
You can have all the plans in the world, but if you fail to take action on your plans, it means nothing. It’s just a daydream. On the other hand, if you have forgotten the real reason you went into business for yourself, you are taking ACTION without VISION, and that’s a NIGTHMARE!
Here’s how it works… You wake up every day and just respond to whatever problems crop up for the day. You don’t have a clear vision. You are just taking action.
Without clearly defined goals, you will never know where you are going and if and when you ever get there! – Chuck Coonradt
The E-Myth…
The best-selling book by Michael Gerber called “The E-Myth Revisited” explores how people who go into business become enslaved by it. They open a business without realizing the many daunting functions that take place. In this book Gerber explains what he calls “the entrepreneurial seizure”. This is a phenomenon that takes place when a person who knows how to do a certain technical process well (like cleaning carpet), and assumes because of that, they can have a great business cleaning carpet.
This is a deadly assumption.
They quickly realize that someone has to do the marketing. Someone has to do the bookkeeping. Someone has to answer the telephone. The business needs a certain amount of funding just to cover cash flow…and on and on. All of a sudden, it is not about cleaning carpet anymore. It’s about running a business.
Carpet cleaning happens to be the service that is provided. Michael coined a term called “working ON the business” rather than “working IN the business”. By working “on” the business, i.e. planning the business, implementing a marketing plan, having an operational system, creating a financial forecast, etc. would be the determining factor of whether the business was successful or not. Of course you have to provide a good service…
but there are plenty of great carpet cleaners that are starving.
Why? Because they don’t understand or are unwilling to run the business.
So, in order to reach your goal of going into business (like taking a certain amount of time off), is going to require some working “on” the business. It will take planning the business rather than simply letting things happen by accident. Success doesn’t happen by accident – it happens by intentionally focusing on what it is you want, outlining a plan – and implementing that plan.
Assumptions, Strategies, and Discipline
Management expert and bestselling author, the late Dr. Peter Drucker states in his book “Management Challenges for the 21st Century” that any successful business is based on 3 things: Assumptions, Strategies, and Discipline.
- Assumptions. If we do not make the proper assumptions about our marketplace, the production of our people, etc., then it does not matter what you do. If I assume that the public wants a certain widget, and they aren’t the least bit interested, then I really don’t have anything to work with.
- Strategies. Our assumptions can be “dead on”, but we apply the wrong strategy. Example… we complain that our customers won’t pay our price. This hints that we are assuming that people should or that there are some out there that will. That assumption is correct. However, if we are advertising the lowest price and using techniques that do not attract high quality clients then it is no mystery why they won’t pay our price! So, in this case, the assumption is correct, but the strategy is all wrong. The strategy must match the assumption!
- Discipline. We could have both our assumptions, and our strategies right on target, but if we fail to implement, it means nothing. This reminds me of the difference between successful and unsuccessful people. Successful people are willing to do what unsuccessful people are unwilling to do. Not that they can’t just that they won’t. You can put the perfect plan together, but if you don’t implement it, it won’t do you any good at all. It’s worthless.
The reason most small businesses don’t grow...
Most small businesses don’t do as well as they could. You aren’t growing like you could. Your business isn’t making the money that it could. The reason is NOT because you don’t know WHAT to do. It’s not because you don’t know HOW to do it.
It’s because of what I call F.T.I. “Failure To Implement”. We know what to do and how to do it, but we just don’t do it. Remember that the difference between successful people and unsuccessful people is that successful people DO what unsuccessful people DON’T. Not that they can’t, just that they don’t or won’t. Success is not just knowing what to do or knowing how to do it… success is DOING IT.
It’s called IMPLEMENTATION.
To implement the RIGHT things, you need to have a plan!
If you want to avoid taking “action without vision” (and living out the nightmare that goes along with it), then get my proven business plan. Newly revised and now chock-full of the best of the best Round Table DVDs and CDs that show how other carpet cleaners just like you have built PHENOM businesses!
Get My Business Planning Package that Includes a Proven Business Plan that Will Put Your Carpet Cleaning Business on Track!
Plus… Hear Directly from the Most Successful Carpet Cleaners on the Planet as They Reveal Their Most Closely Guarded Secrets of How “They” Did It!
Here’s what’s included in the Howard Partridge
Business Planning Package…
 A Step-by-Step, Proven Business Plan that Will Guide You All Year Long… and Forever! In this package, you get a complete binder with all of the printed materials, worksheets and audio CDs that walk you through each step of planning your business for the next 12 months. In fact, this plan will serve you for the rest of your life! You can use it every year.
 CD: Howard Partridge: Your Vehicle for Success.
You went in to business for a reason. To be your own boss – to chart your own course. Instead, you got a 24 hour/ 7 day a week “job”! Your business exists for one reason and one reason only – as a VEHICLE to help you achieve your LIFE GOALS. What kind of condition is your vehicle in? In this presentation, I revealed how to maintain your vehicle and how to reach your destination on your Success Journey. I also shared my GOALS! System that helps you reach your goals more consistently.
 CD: John Mapes: From Zero to $1.2 Million in Only 36 Months!
John showed us exactly how he built the company from the ground up and how they grew 137% in the past 12 months! Just a few of the gems that John shared: How to get e-mails from almost 100% of your clients. How he got a 15% return on one of his mailers! He showed us the hidden power of branding and how it puts BIG money in your pocket. Real money. This one presentation ALONE is worth the investment on the package.
CD: Howard Partridge’s “12 Step Business Recovery Program” I kicked of this Round Table by revealing the 12 most important steps to “recover” your business growth or to take your business to the next level. Wherever you happen to be in your business, these 12 steps are the most important, most vital steps in building ANY business. These 12 steps are the first steps in building your MASTER SYSTEM. In the Business Planning Package, you get a “fill-in- the-blanks” Master System Outline so that you can completely systematize your business and put it on auto-pilot.
 DVD: Hear Ex-Million Dollar Carpet Cleaner – Now Multi-Millionaire as He Reveals His Secrets of Success. A Rare Appearance by Mike Guasch. Mike Guasch grew up in the carpet cleaning industry. He built a million dollar carpet cleaning business, then sold it and started a consulting firm. He forecasted the natural stone boom and launched StoneTech Pro, which has become the premier product line for caring for natural stone. After selling the brand to DuPoint for millions of dollars, he now enjoys his passion… racing cars with the Phenom Racing Group. Mike’s business was on the Inc 500 list for 3 years in a row. He got a standing ovation at one of my previous Round Table events.
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“The phenomenal Mike Guasch, now a member of the PHENOM Racing Group shares his secrets of building (and selling) multi-million dollar businesses in this package” |
“Mike’s company was on the Inc 500 three years in a row!” |
 DVD: Dave Deblander From “On the Truck” Himself Doing Low End Work to Running 8 Trucks at the Highest Prices, Living in a Beach House, and Taking Nine Weeks Vacation to Travel the World I met Dave Deblander somewhere around 1999 or 2000. I was on my way to Destin, Florida when I got a call from him. Before that I had never met Dave. He bought my system on the spot. But like many people, he put it on the shelf. There it sat for over 2 years. Two years! At that time, Dave was on the truck himself. He was doing low end work for apartments and price shoppers. If a water damage call came in, Dave went running. In fact, I remember him taking a few phone calls while I was at his house that day. “Sure, I’ll be out there after while.” He said.
A lot has changed since then.
Now Dave has 8 trucks, a full staff that LOVES working for him. He tools around in a convertible checking on his waterfront investment properties (including the beach house that he lives in) and takes 9 weeks of vacation to travel around the world.
Wow, what a difference.
I am humbled by his comment “and it’s all because of Howard”. You see, after letting my package sit on the shelf for two years, he finally took it down and started using it. He admits that he hasn’t even used all of my strategies. But he has had HUGE success.
From about 2002 until now, he has gone from on the truck himself doing low end work, to being the highest priced cleaner in the area with 8 trucks living his life dreams.
In this presentation, Dave shares How to Create a Culture of Success in Your Business. He shared the strategies he has used to build his business.
Notice: If you are in the Pensacola area, or are associated with any interests in that area, we reserve the right to withhold this presentation from the package.
CD: Hear from Ken Snow… Owner of a $9 Million Carpet Cleaning Company Yes, you read that right NINE MILLION! Now, most of you may never grow that big, but you can always learn things that apply to your business. How often do you get to hear from someone like this?
So, “How Much” Is this Package?
Before I share the investment, let me recap quickly. You get:
- The Phenomenal Profits! Business Planning Binder with all of the instructions and worksheets inside.
- The Phenomenal Profits! Business Planning Data CD with spreadsheets and worksheets so you can print extras.
- 5 Audio CDs taking you step-by-step through the process of building your Phenomenal Business Plan.
- The 8 Disc Set of The Most Successful Carpet Cleaners on the Planet – “How They Did It”. This set includes CDs and DVDs from my past live events.
- 4 “Super Producer” BONUS MP3s listed below.
- BONUS DVD for Owner/Operators listed below.
You get this entire package for only $497.00 or 3 E-Z Payments of $199.00 Pay the first payment now, the next payment in 30 days, and the final payment in 60 days. By that time, you will have all of your money back!
You can get that back with just one cleaning job. And your investment will pay for itself again and again.
My 100% Personal, PHENOMENAL Guarantee…
If you are not completely thrilled with the investment of this package, simply return it to us and will give you a complete, 100% refund. No questions asked. It’s that simple. But I would be surprised if you did that. If you are like most people, you will be super impressed and ready to dig into the materials.
ORDER NOW AND GET THESE FABULOUS BONUS ITEMS!
These are from my Inner Circle Super Producer Teleconferences! More Super Successful Cleaners to Learn from…
Order the Business Planning Package TODAY and get these 4 Amazing Interviews! Just one statement on one of these interviews could make the difference in your business! You will get access to these MP3 downloads IMMEDIATELY upon ordering the package so you can start learning and enjoying right away!
NOTICE: These bonus items can expire at ANY time without notice.
BONUS MP3 #1: Neil Atkinson Increases Profits by 34% and Has His First $100k Month - Ralph Bloss/ICS Humanitarian Award Winner and one of my best friends, Neil Atkinson shares his secrets of success.
BONUS MP3 #2: Ellen Rohr – From Zero to $40 Million in 18 Months! Ellen Rohr led a service company much like yours from zero to over $40 million in franchise sales in less than 18 months. Ellen is one of my most highly regarded consultants and she is so good that I have invested over $50,000.00 for her advice. What could YOU learn from someone like this?
BONUS MP3 #3: Steve Toburen Sold His Carpet Cleaning Business at age 38 and RETIRED to the Caribbean! I hope you learn as much from Steve as I have! Wouldn’t it be nice to sell out and move to the beach? Wow! This interview is worth the entire investment of the program.
BONUS MP3 #4: Best Selling Author of the E-Myth Revisited - Michael Gerber – Michael Gerber, the man who changed my life is now a good friend and business associate. He showed up on one of my member only calls to share his wisdom. Michael gets $15,000.00 for a ninety minute presentation. You get his wisdom included in this package!
EXTRA BONUS for Owner/Operators…
DVD of John Torres Reveals How to GET OFF the TRUCK!
John Torres is another one of my super successful members (are you seeing a trend here?). At one of my Round Table events, John outlined the proven steps of getting off the truck. Just follow this simple plan. I was on and off the truck for years. Why? Because I didn’t have a solid plan.
Have you ever expanded unsuccessfully? Many carpet cleaners have. Sadly, many of them have thrown in the towel for good. They have sentenced themselves to be slaves chained to the truck for the rest of their existence. Don’t get me wrong, there is ABSOLUTELY NOTHING wrong with being on the truck. IF… that’s what you WANT to do, and IF… you are working your one man show the right way to get all the benefits it has to offer. So many carpet cleaners that are on the truck are not enjoying the kinds of benefits they could because they haven’t set up their “One Truck Model” the right way.
Whether you want to have 1 truck, or 20 trucks, your business needs a plan – it needs a roadmap to get where you want to go.
How much better off would you and your family be if you had a plan for your business rather than running by the seat of your pants? What would avoiding just one costly mistake be worth to you? Certainly more than the investment for this program.
I look forward to hearing about how you achieved your life dreams.
Sincerely,
Howard Partridge
Howard Partridge
President
Phenomenal Products, Inc.
P.S.
Remember that with the Business Planning Package, you will get a complete binder with all of the forms, worksheets, and audio CDs to take you step-by-step through the process. You will also get the 8 Disc Set of “The Most Successful Carpet Cleaners on the Planet” that reveal how they built phenomenal businesses and if you ACT now, you will get the bonus CDs that can expire at ANY time without notice.
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